Course Description

In this advanced branding course for small businesses, you will learn how to become a powerful branding manager and marketer. Study the tactics, strategies and little secrets that go on behind closed doors for highly successful small business brands that generate hundreds of millions in sales. You will kick-start this course by setting up the right foundations and position your brand powerfully and correctly to attract premium customers. See how to leverage the 4Ps of marketing - products, price, promotion and placement - to position your brand in the marketplace and differentiate it from other commodity businesses that only compete on price and low margins. This first step will not only bring you so much more money, but will also elevate your offering to a legitimate, unique and powerful brand that serves a specific group of profitable customers and no one else.

The second part will walk you through a thorough analysis of brand style, themes, personality, visual photography and identity. You will learn through examples and case studies how to design a bold and unique logo, how to take desirable and cohesive product photographs, and how to design and optimize your website and Amazon store both for attractiveness and sales conversions. You will further see how to present your brand photography beautifully on social media and how to create personalized and eye-grabbing packaging design that grabs customers by the heart and gives them no choice but to buy your product. The course will also go through examples from the top leading massive brands such as Nike, Apple, Lego, Coca-cola and more and teach you the power of archetypes. Understand how to leverage them to adopt a unique personality that matches your customers’ unique style and makes them join your brand, fall in love with it and buy more products. Go through a step-by-step process of how you can scale up your brand marketing and promotions by working with influencers and paid advertising besides partnering up with other media creators to drive move awareness, authority and trust toward your brand.

You will also learn how to scale and widen your distribution, which means you will sell your products to more customers in more places, be it locally, nationally and internationally. Master how to work both with retail consumers and distributors, or retailers and make your brand widely recognized on a national or global level. Understand how you can scale your product line to more items that you can up-sell, cross-sell to existing customers or create new low-entry offers that attract new customers to your brand later on to sell them more expensive items which, in return, will make you more money. At the end of the course, you will go through a detailed step-by-step case-study of a $198-million brand and teach you how you mirror their strategy to your benefit. This course puts you on the right track for building a successful business. If you are looking to become a powerful and strategic entrepreneur, or branding and marketing manager, then this course is going to be your ultimate guide to profitable and scalable business branding.

What you'll learn in this course?

• Retail

• Marketing

• Sales

• Branding

• Advertising

• Business Plan

• Product Marketing

• Small Business