Course Description

This course will first introduce you to ideation and prototyping, where you will be exposed to the importance and methodology of developing ideas and prototypes to establish workable propositions.

Next, study testing, validation and commercialization of your prototype as well as how your entrepreneurial idea could actually take shape in the real marketplace. This will lead you into the concepts of minimum viable product (MVP) and ultimate desirable product, which outline how your entrepreneurial idea will perform in the real world. You will learn about ‘disruption’ or how entrepreneurs challenge existing products and business models.

Lastly, you will see how entrepreneurial firms or start-ups impinge on the market. By the end of this course, you will be able to develop entrepreneurial ideas and bring them to life through prototyping. You will also know how to take advantage of empathization in entrepreneurship to build a product or service that meets customers' expectations.

What you'll learn in this course?

• Entrepreneurship

• Design Thinking