Course Description

As a business owner, your primary concern is to maximize sales. Finance is the backbone of every business and without sales, there is no business. It is therefore imperative to understand the relationship between sales and business growth. Without sales, your business can't grow. In essence, there's a need to have a proper understanding of the different selling strategies to drive sales which in turn causes the business to expand. In this course, you will learn the importance of a selling strategy. It explains, in detail, direct and indirect sales models. You will learn how to differentiate between direct and indirect sales, the classification of well-known companies like Amazon, Apple, Disney, Coca-Cola and Hertz under the two models and examples of the use of each selling model, their advantages and disadvantages.

Next, you will learn how to choose a sales model and conduct a feasibility check that checks the viability of your proposed business model. Conducting a feasibility check will help you calculate the difference between the cost of your products or services and expenses on sales strategies to determine the profitability of the chosen model. This appraisal will enable you to choose the right, less expensive model for your business. In addition, you will learn about investors' concerns about your selling strategies, such as justified sales projection and capital required to support selling strategies. Then you will learn about the key success of creating a scalable sales model. In addition, you will learn the categories of sales models under the direct and indirect sales models, such as the system integrators under the indirect model and the inside-outside sales under the direct models. This course will teach you how to analyze each model's financial consideration and measure each's success. 

Finally, you will learn step by step how to create a selling strategy framework. You will determine your selling model, research your competition for best practices in your industry, examine the cost and combine all the pieces through internal consistency. You will also learn how to avoid common selling strategy mistakes. By the end of this course, you will be well equipped with the information you need to adopt and execute the best sales model to accelerate your business growth in your specified industry. Start learning the prerequisite skills to be at the top of your industry with the perfect sales model!

What you'll learn in this course?

• Marketing Strategy

• Sales Management

• Marketing

• Sales

• Finance

• Business Process Management